Blog

24 Apr

Hotel Management

Hotel Management: Tips and Tricks

• April 24, 2025
• By aldin.merovci

A well-functioning hotel management system is the decisive success factor in modern hospitality. Especially in Switzerland, where compe...

Ezy Continue reading

18 Apr

Hotels

Online Reputation Management for Hotels

• April 18, 2025
• By aldin.merovci

The first impression today is usually digital – and often decisive for the booking decision. Even before a potential guest steps foot...

Ezy Continue reading

14 Apr

Hotels

Hotel Brands: How Do They Work?

• April 14, 2025
• By aldin.merovci

When you think about booking a hotel, names like Marriott, Hilton, or Best Western might come to mind. These are examples of hotel br...

Ezy Continue reading

28 Mar

Hotel Marketing, Hotels

Swiss Tourism in March 2025: Exciting News

• March 28, 2025
• By aldin.merovci

March 2025 marks an exciting phase for Swiss tourism and the hotel industry - and at Ezy Hotel, we're right in the middle of it, helpin...

Ezy Continue reading

21 Mar

Hotels

Hotel Reviews: Your Key to a Strong Online Reputation and More Direct Bookings

• April 2, 2025
• By aldin.merovci

Hotel reviews have fundamentally changed the way guests choose hotels. They are no longer just a footnote in the digital age but a ce...

Ezy Continue reading

28 Feb

Hotels

Swiss Hotel and Tourism Industry: Key Updates from February 2025

• April 16, 2025
• By aldin.merovci

Switzerland’s tourism and hotel industry is buzzing with energy as 2025 kicks off. From record-breaking overnight stays to exciting...

Ezy Continue reading

19 Feb

Uncategorized

How a Successful Hotel Website Increases Direct Bookings

• February 19, 2025
• By aldin.merovci

A well-optimized Hotel Website is essential for increasing direct bookings. In an era where guests rely heavily on online research, you...

Ezy Continue reading

29 Jan

Uncategorized

Travel Technology – How Technology is Transforming Travel

• April 17, 2025
• By aldin.merovci

Travel Technology – How Technology is Transforming Travel Travel Technology has changed how we travel significantly over the past few ...

Ezy Continue reading

21 Jan

Uncategorized

Swiss Ski Resorts: Record Visits in Winter 2024/2025

• April 17, 2025
• By aldin.merovci

The 2024/2025 winter season was a remarkable success story for Swiss ski resorts. With record-breaking visitor numbers and exciting dev...

Ezy Continue reading

17 Oct

Uncategorized

The Best SEO Agencies for Hotels

• October 17, 2024
• By Marketing_User

Introduction A strong online presence is very important for growth and expansion in today's digital age. Hotels today use various ...

Ezy Continue reading

17 Oct

Uncategorized

5 Creative Social Media Ads for Hotels

• October 17, 2024
• By Marketing_User

Introduction Social media is a great tool for online hotel advertising. In this digital age where people are looking for their nex...

Ezy Continue reading

17 Oct

Uncategorized

Marketing for Hotels: How to Attract Guests in the Off-Season

• November 26, 2024
• By Marketing_User

Introduction Hotels and the hospitality industry in general have one thing in common: seasonality. This factor leads to a spiral in re...

Ezy Continue reading

16 Oct

Uncategorized

Social Media Strategies to Attract Visitors to your Website

• November 26, 2024
• By Marketing_User

Introduction The hospitality industry is a thriving industry with a revenue of over $5.25 billion. There are over 50 million users on ...

Ezy Continue reading

11 Oct

Uncategorized

How Digital Marketing Can Revolutionize your Hotel Business

• November 26, 2024
• By Marketing_User

Introduction In this digital age, promoting a hotel to potential guests requires far more than just a traditional style. It requires a...

Ezy Continue reading

11 Oct

Hotel Marketing, Google Hotel Ads

5 tips to get your hotel to number one on Google

• October 11, 2024
• By Marketing_User

Introduction You're probably here for one reason only - how to get your hotel website to the top of the search engines, especially...

Ezy Continue reading

09 Sep

Hotel Management, Hotel Marketing

Selling experiences: How to inspire and retain guests with high-quality content

• September 9, 2024
• By Marketing_User

Description Authenticity is key to content marketing for hotels. It helps hotels sell real experiences to potential guests. Discover h...

Ezy Continue reading

06 Sep

Uncategorized

Influential overnight stays: How hotels attract guests and strengthen their brand through strategic influencer marketing

• September 6, 2024
• By Marketing_User

Description Discover the step-by-step process to start using influencer marketing and attract hordes of guests to your hotel in no...

Ezy Continue reading

06 Sep

Uncategorized

Art of Hotel Reputation Management

• September 6, 2024
• By Marketing_User

Description Hotel reputation management can be difficult. Discover effective strategies to help you build your brand image and tur...

Ezy Continue reading

06 Sep

Hotel Management

Stars for your success: What matters in hotel reviews

• September 6, 2024
• By Marketing_User

Introduction Not everyone is easily convinced by a text that tells them they are competent, at least not when they first discover you,...

Ezy Continue reading

06 Sep

Uncategorized

First click: How to optimize your hotel website for maximum bookings and guest satisfaction

• September 6, 2024
• By Marketing_User

Introduction A major concern of hoteliers around the world is to drive visitors to their brand's website and convince them to purchase...

Ezy Continue reading

06 Sep

Uncategorized

The Perfect Business Card: How to Optimize Your Hotel Website to Impress Guests

• September 19, 2024
• By Marketing_User

Introduction According to Google, 48% of mobile phone owners use their smartphone to research, plan and book a trip to a new location....

Ezy Continue reading

26 May

Facebook Hotel Ads, Hotel Ads, Hotel Marketing

Social Media Marketing for Hotels – The Ultimate Guide to Maximizing Your Reach

• September 10, 2024
• By ezyhotel

Importance of Social Media Marketing for Hotels In today's digital age, social media marketing has become an essential tool for hote...

Ezy Continue reading

26 May

Facebook Hotel Ads, Hotel Ads, Hotel Management, Hotel Marketing

The importance of Social Media for Hotels

• October 1, 2024
• By ezyhotel

Introduction In today's digitally connected world, social media has become an essential tool for hotels to engage with travelers, sh...

Ezy Continue reading

02 May

Hotel Management, Hotel Marketing

Local SEO: How to Turn Your Hotel into a Local Hotspot!

• September 10, 2024
• By ezyhotel

Introduction Most travelers or locals looking for accommodation typically start their search online rather than on foot. This means ...

Ezy Continue reading

02 May

Hotels, Hotel Management

GEO-Marketing in Action: Offers that are close to your Guests!

• September 10, 2024
• By ezyhotel

Introduction In the realm of marketing, where every brand competes for consumer attention, the emergence of GE...

Ezy Continue reading

02 May

Hotel Management, Hotels

OTA Revolution: How Hotels Can Reclaim Direct Bookings and Gain Independence!

• September 10, 2024
• By ezyhotel

Introduction: In the ever-evolving landscape of the hospitality industry, the rise of Online Travel Agencies (...

Ezy Continue reading

02 May

Hotel Management, Hotel Marketing

Secret weapons against OTAs- Successful strategies to reduce OTAs’ costs for hotels

• September 19, 2024
• By ezyhotel

Introduction In today's dynamic hospitality landscape, Online Travel Agencies (OTAs) exert immense influence...

Ezy Continue reading

29 Nov

Hotel Management, Hotel Marketing, Hotels

Exploring the Heart of Hospitality: What is Hotel Management?

• March 4, 2024
• By ezyhotel

In a world constantly on the move, the idea of a comfortable, welcoming place to rest and refresh is something that transcends cultural...

Ezy Continue reading

15 Nov

Hotel Management, Hotel Management Software, Hotel Marketing, Hotels

How to Find the Best Hotel Management Software

• November 15, 2023
• By ezyhotel

In the bustling world of hospitality, managing a hotel is no walk in the park. It requires precision, organization, and an acute unders...

Ezy Continue reading

01 Nov

Hotels

Exploring Switzerland’s Finest: The Best Hotels in Switzerland

• March 1, 2024
• By ezyhotel

Switzerland, a country known for its breathtaking landscapes, charming villages, and delicious chocolates, has a lot to offer to travel...

Ezy Continue reading

20 Oct

Hotels

Discovering Serenity: The Best Hotels in Lucerne, Switzerland

• March 3, 2024
• By ezyhotel

Lucerne, a picturesque city nestled in the heart of Switzerland, offers travelers a unique blend of historical charm, natural beauty, a...

Ezy Continue reading

04 Oct

Hotel Marketing, Hotels

Hotel Digital Marketing Strategies for Revenue Growth

• April 25, 2024
• By ezyhotel

In today's digital age, hotels are faced with the ever-evolving challenge of attracting guests and maximizing revenue. The key to succe...

Ezy Continue reading

27 Sep

Hotel Marketing, Hotels

13 Hotel Marketing Strategies to Boost Your Bookings

• April 25, 2024
• By ezyhotel

In the ever-evolving landscape of the hospitality industry, the competition among hotels to attract guests and increase bookings is fie...

Ezy Continue reading

22 Sep

Google Hotel Ads, Hotel Ads, Hotel Marketing, Hotels

Google Hotel Ads: How Do They Work?

• April 25, 2024
• By ezyhotel

In today's digital age, finding the perfect place to stay during your travels has become easier than ever before. Thanks to the interne...

Ezy Continue reading

14 Sep

Facebook Hotel Ads, Hotel Ads, Hotel Marketing, Hotels

Facebook Ads for Hotel: How They Benefit Your Hotel Business

• January 22, 2025
• By ezyhotel

In today's digital age, hotels are constantly seeking new ways to attract guests and boost their bookings. One effective method that ha...

Ezy Continue reading