+41 71 511 70 77
info@ezyhotel.ch
+41 71 511 70 77
info@ezyhotel.ch
In this digital age, promoting a hotel to potential guests requires far more than just a traditional style. It requires an innovative approach that best captures the attention of your target customers and helps your hotel achieve consistent results. One strategy that delivers the best results is digital marketing. Digital marketing for hoteliers is a proven and modern way to market your hotels to seeking travelers because it embodies a protocol that is both compelling and creative. Whether you are a hotelier or a marketer tasked with marketing a hotel online, digital marketing is a surefire way to raise awareness of your premises and grow your hospitality business.
How to carry out digital marketing for hotels
Successful online marketing strategies for hotels, such as digital marketing, start with a clear definition of your buyer persona. Just as it is impossible to convince a prospect whose needs you have no idea about, this is also the case with travelers and tourists. A clear answer to the following questions can help you outline the personality of your potential customer:
- Where do they live? What age group do they belong to? What are their genders?
- What is their income? What do they mainly spend their money on? What are their priorities between cost and comfort or pleasure?
- Where/how do they look for hotels to use when traveling? Where do they get recommendations from? From online review portals or family members/colleagues?
A clear answer to the above questions can help you identify and better understand your target audience for your digital marketing campaigns. This can be achieved through thorough research and immersion in the world of your target audience. This will also give you insight into your communication style, your communication channels and platforms where you can best run your promotions. Overall, successful digital marketing starts with a thorough understanding of your target audience.
Digital Marketing Strategies for Hotels
When digitizing hotels, various tools and methods are used to achieve their goals. Below are common and effective online marketing strategies for hotels.
- Social media marketing: With over 2 billion people on social media, this social landscape provides a platform to draw attention to your hotel and its incredible features. Attract potential customers and existing visitors to your hotel with captivating images and videos from around your hotel. Whether paid or free, social media offers an organic approach to promoting your hotel and continually increasing revenue for your hotel business.
- Content marketing: Content marketing is the art of creating written posts that can engage, educate or inspire an audience. It refers to blog posts, podcasts, online courses, e-books, magazines and guides that provide value to a specific audience. By creating content that is useful to your desired visitors, your hotel brand becomes known for value, quality and service. This can help create a sense of loyalty and connection with new visitors and also maintain existing customer relationships.
- Google Ads: Reach a top position in the most used search engine of all time and increase traffic to your website. Google boasts over 40,000 searches per second (that's over 3.5 million searches per day!). If you rank highly on the (search results) pages, you can get up to 31% clicks with a token. Imagine what that could mean for your hotel business an influx of bookings and more reasons to expand your hotel property!
- Email Marketing: Emails are not dead. According to Optin Monsters, 59% of consumers say email influences their purchasing decisions, with over 50% saying they buy at least once a month because of an email! This incredible and long-lasting digital marketing strategy is less costly and can be customized to fit your schedule. It provides a platform to engage and interact with your audience while building a strong relationship with them. Regular reminders of your hotel offers, discounts and special promotions can keep you at the top of your customers' minds and turn skeptical strangers into repeat customers. This digital marketing strategy is a conventional form of hotel digitization and leads to measurable results for conscious hoteliers.
- Search engine marketing: Get the best result for a search query related to your industry. Search engine marketing allows hotel websites to rank first when a searcher types in a keyword that reveals their intent for temporary accommodation. A proven method to drive inorganic traffic to your hotel's website and get more bookings. It harnesses the power of search engine optimization and includes several page optimization tips for a better user experience. By increasing your website speed, creating engaging content and making your website user-friendly, you can encourage visitors to book your hotel website and stay at your property.
- Online reviews: Leverage authority and the huge traffic of online hotel review sites to increase visibility of your hotel. Setting up an account on platforms such as TripAdvisor, trivago, Google reviews, expedia, etc. and asking satisfied customers to leave positive reviews will help your brand attract attention and build trust with new prospects. Promptly responding to reviews, whether positive or negative, is an expression of a good customer relationship and encourages travelers to use your hotel services.
The Importance of Digital Marketing for Hotels
Digital marketing brings numerous benefits to the typical business. Hotels are not exempt from this, as they benefit from the huge impact of implementing digital marketing strategies for hoteliers. Below are general findings to look out for when implementing any of the above online marketing strategies:
- Increase online visibility: Every digital marketing campaign aims to drive more traffic to your hotel website and embed your business in their minds. By utilizing huge arena and multiple ways to connect, you can build a hotel brand online, people know, like and trust.
- Traffic and bookings: Your ultimate marketing goal is to get more bookings. Digital marketing helps you achieve this goal by delivering a message, convincing the majority to do so. From creating compelling and persuasive content to ranking higher in search engines, these online marketing strategies aim to drive traffic and convert website clicks into bookings.
- Increase revenue: Digital marketing for hotels is a worthwhile, big-money investment. It is an unmatched option and offers a more robust and richer approach to marketing that traditional alternatives cannot provide. Aside from inherent ability to measure results, it offers accurate and precise targeting so you can spend your money wisely.
- Positive brand perception: Your brand is what people think of you when they remember your business. Digital marketing for hoteliers helps hotels create proud brands that resonate and inspire admiration in the industry.
- Establish your brand as an authority: Write educational and provocative posts, gain recognition through digital marketing. Your hotel can become a globally recognized and influential brand if you follow smart principles and implement highly effective digital marketing strategies. With an unconventional approach to the online space, hotels can establish themselves as an authority among other competitors and attract new travelers and tourists to their business.
Conclusion
Digital marketing offers tremendous opportunities to take your hotel business to new heights. By exploring the vast internet and social media space, you can reach a previously untapped audience and get noticed by international travelers. When hotels use digital marketing strategies to grow their business, they achieve better results and long-term benefits at a lower cost than traditional marketing. Discover digital marketing for hoteliers and improve your hotel business in a big way!
