Swiss Hotel and Tourism Industry: Key Updates from February 2025

Switzerland’s tourism and hotel industry is buzzing with energy as 2025 kicks off. From record-breaking overnight stays to exciting changes in charming Alpine villages and major international events, the country is experiencing a surge of growth and transformation. Let’s take a look at the top updates from February 2025 and see how they’re shaping the hotel scene in this beautiful land.

Record-Breaking Overnight Stays: A Stellar Year for Swiss Hotels

The Swiss hotel industry hit a new high in 2024, racking up 42.8 million overnight stays. That’s a 2.6% jump from 2023, and international tourists have played a big part in this. The number of foreign visitors rose by 5.1%, bringing in travelers from Germany, the U.S., the UK, France, and China—and filling up hotel rooms along the way.

For hotels, this is great news. More guests mean busier rooms, packed restaurants, and a lively vibe. Cities like Zurich and Geneva are reaping the rewards with their modern accommodations, attracting both business travelers and tourists. Meanwhile, smaller towns and countryside hotels are cashing in on Switzerland’s natural appeal. The growing number of international visitors is putting smiles on hotel managers’ faces, but it also means they’ve got to up their game. They’re investing in staff training, refreshing their facilities, and offering multilingual services to keep guests happy. Competition is getting tougher, and the hotels that shine—whether with a cozy chalet feel or top-notch luxury—are the ones coming out ahead.

Tourism Boom in Wengen: The “Sleeping Beauty” of the Alps Wakes Up

Wengen, a postcard-perfect Alpine village full of traditional charm, is going through a major shift. Luxury brands are pumping money into the area, breathing fresh life into historic hotels. These upgrades bring modern perks while keeping that classic Swiss flair—think stylish spas alongside wooden beams and alpine coziness.

For Wengen’s hotels, this is a turning point. The changes are drawing in a new crowd—people who want luxury but still crave that genuine mountain vibe. Local hoteliers are thrilled, though they’re feeling the heat to keep up. Smaller guesthouses and family-run spots are now up against the big players, so they’re stepping up with better breakfasts or guided ski tours. The boom is lifting the whole region, creating jobs and keeping rooms full even in quieter months. Wengen’s makeover shows how a little investment can turn a sleepy village into a hot destination—and hotels are riding the wave.

SBB Pumps 100 Million CHF into Cheaper Train Tickets

Swiss Federal Railways (SBB) is making headlines with a 100 million CHF investment to cut train ticket prices. Switzerland’s trains are famous for their jaw-dropping routes—snowy peaks and sparkling lakes right outside your window—and now they’re becoming more affordable. That’s a win for both locals heading out for a trip and international visitors exploring the country.

Hotels are cheering this move. Cheaper tickets mean more people traveling around, including to places they might have skipped before. Hotels near train stations—like in Lucerne, Interlaken, or Zermatt—are bracing for more guests who can now travel on a budget. For rural spots, it’s a chance to snag weekenders from cities like Basel or Bern. The SBB plan also fits Switzerland’s eco-friendly image, which many travelers love. Hotel managers are already cooking up deals that pair discounted train fares with a night or two, a move that could boost occupancy rates even more.

EasyJet Boosts Flights from Basel: More Access to Switzerland

Speaking of Basel, EasyJet is shaking things up by expanding its flight network from the city’s airport. Between April and June 2025, new routes will link Basel to spots across Europe and North Africa. For a country that can feel a bit hard to reach, this is a big deal. More flights mean more tourists, plain and simple.

Basel’s hotels are buzzing with excitement. The city’s already got a solid rep for culture and business, and soon it’ll be even busier. Budget chains and boutique hotels alike are expecting a rush of international guests flying in on the cheap. Hotels nearby stand to gain too, as travelers might land in Basel and then head to places like the Black Forest or Lake Constance. Hoteliers are tweaking their marketing, targeting these new routes with special offers and travel tips. It’s all about making Switzerland feel easier to get to, and EasyJet’s helping make that happen.

Tougher Border Controls: A Slight Hitch for Hotels

In February 2025, the Swiss government rolled out stricter border controls to keep travel safe and smooth. For business travelers and tourists, it might mean a few extra minutes at the border, but it’s not likely to slow down the tourism boom. Still, hoteliers are keeping an eye on it.

The impact on hotels is subtle but noticeable. International guests might need a bit more help—like updated websites with visa info or staff ready to answer questions. In border towns like Chiasso or St. Margrethen, last-minute bookings could dip if crossing feels less spontaneous. But overall, Switzerland’s image as a safe, welcoming spot should keep visitors coming. Savvy hotel managers are staying ahead, training their teams and reassuring guests that it’s business as usual—just with a little extra care.

Basel Hosts Eurovision 2025: A Huge Moment for the City

Here’s the blockbuster: Basel is set to host the Eurovision Song Contest 2025 at the 12,400-seat St. Jakobshalle. After Switzerland’s win in 2024, it’s the country’s third time hosting the glitzy event—and a massive win for Basel. Thousands of fans, artists, and media will flood in, turning the city into a cultural hub.

For Basel’s hotels, this is a goldmine. Rooms are already getting booked, and prices are creeping up. Big chains and small guesthouses are pulling out all the stops, offering Eurovision-themed packages—think contest-inspired welcome drinks or shuttles to the venue. Local restaurants and shops will thrive too, and hotels are teaming up with them to give guests the full experience. The buzz could spill over to nearby towns, helping their hotels as well. Eurovision’s more than just an event—it’s a chance for Basel to shine globally, and hotels are ready to bask in the glow.

What It All Means for Swiss Hotels

So, what’s the takeaway for Switzerland’s hotel industry? In a word: opportunity. The record overnight stays prove demand is strong and growing, especially from international travelers. Wengen’s revival shows even smaller places can thrive with the right push. SBB’s discounts and EasyJet’s flight expansion are opening doors, making Switzerland more reachable. Border controls might be a minor snag, but they won’t derail the momentum. And Eurovision? That’s the icing on the cake, putting Basel—and all of Switzerland—in the spotlight.

Hotels are right at the heart of it all. They’re adapting to busier times, sprucing up their offerings, and finding ways to stand out. From luxury alpine resorts to budget city stays, the industry’s feeling the lift. More staff are being hired, pricing is being fine-tuned, and Switzerland’s unbeatable mix of nature, culture, and hospitality is front and center. Sure, challenges like rising costs or staffing shortages might pop up, but the vibe is upbeat. Travelers want Switzerland, and hotels are ready to welcome them with open arms.

2025 is shaping up to be a blockbuster year for Swiss tourism. Whether it’s a family skiing in Wengen, a backpacker riding the rails, or a Eurovision fan partying in Basel, hotels are there to make every stay unforgettable. It’s an exciting time—and Swiss hoteliers know it.