5 Creative Social Media Ads for Hotels

1. Paid Advertising

All your hotel needs to increase occupancy rates is more visibility. Social media advertising allows you to reach more people inside and outside your area with your brand message. It is a more effective form of marketing than other advertising campaigns because it precisely targets your ideal customers, reaches the exact number of people you want to know about your hotel, and allows you to measure the success of your advertising campaigns.

Social media ads for hotels have a higher conversion probability because they use elements that are the main reason why people use these social platforms. Visuals in the form of images and videos that capture your hotels' unique features, selling points, services, and live events can inspire travelers to search for their next location. Aside from making people aware of your hotel, it can lead to them becoming followers of your hotel page and later converting into guests.

Quality content is an essential part of Facebook advertising for hotels as it attracts attention and maintains interest. With an effective social media advertising campaign, hotels can gain tremendous brand awareness, website traffic and more bookings.

2. Influencer collaborations

You can collaborate with influencers to promote your hotel services and features to their audience. Influencers are social media personalities who make a positive impression on a large audience, which is also their followers. They are usually the ones with a large following, high engagement and an active fan base. These influencers have built their community in such a way that they can influence a certain lifestyle, habit, trend or action in them. This is the basic idea of ​​influencer marketing and an effective paid social for hotels.

Collaborating with influencers to appeal to a large mass of your target audience requires the following steps:

• Determine your target audience: You can create an ideal buyer persona to deepen this aspect.
• Identify influencers with these target audiences: Influencers' follower count can range from 10,000 to more, with at least 10% of this number being considered engagement and 100% being considered reach for each post.
• Contact specific influencers who share the same values ​​as your hotel and discuss your issue with them.
• Some influencers, knowing their target audience very well, can make suggestions on what offers will best suit their followers or convert them. Analyze these suggestions and incorporate useful suggestions into your strategy.
• Discuss influencer compensation/pricing and close the deal.
• Collaborating with influencers offers a faster way to perfectly reach their target audience than social media advertising. Hotels can leverage their target customers' trust in these social personalities to increase hotel bookings.

3. Special offers

Everyone likes discounts and free things, especially when it comes to pleasure and comfort. Hotels can offer special promotions such as discounts, free services or tickets to their audience through social media advertising. Information spreads quickly on social networks and it is an effective way to quickly gain a large following, increase brand awareness and get more bookings on your hotel website.

Creating special offers related to your hotel services is a marketing campaign that you can use to increase awareness of your hotel. Offers such as free lunch, spa tickets, discounts for return visits, extra days and discounts for referrals are additional ways to motivate new and existing customers to visit your hotel as a guest.

A good way to implement this strategy is to partner with brands that offer such special offers. This could be a restaurant, tourist center, golf club or resort. This way you not only promote your offers to your audience, but they also pass on promotions to their guests, which leads to greater awareness of your offer. Special discounts are an effective strategy to attract guests in low season and keep your room occupancy high.

4. Build a community

A community of loyal fans can bring tremendous growth to your hotel. An active social media following, connected to each other, is a great way to prepare for off-season. They are your most reliable source of word-of-mouth and can be all you need to attract large numbers of guests to your premises, no matter what time of year it is.

Building a community of hotel lovers takes time and a lot of declarations of intent. It requires strategies to enable a connection between hotel guests who are strangers to each other. A quick way to do this is to give hotel guests space to meet and connect. Provide an open space for encounters. Create special spaces and times each day where guests with similar interests and values ​​can meet to socialize. This could be a large living room with round furniture and a table in the middle where guests can discuss over coffee.

This act leaves a strong impression on your hotel guests as it allows them to make valuable connections and build meaningful relationships in the short time they spend at your hotel. By implementing this strategy, you achieve two things: you provide a medium of connection and relationship building between your guests and you foster a community with a strong sense of connection, even on social media!

5. Encourage

User-generated content refers to text, graphics, images and videos that reflect a user's experience with a brand. It is a new and commonly used strategy by brands to get potential customers to know, like and trust them. Social media also helps in creating UGC as customers can tag brands and companies whose products and services they have used. Plus, it is easy to execute, easy to share and faster to believe.

Hotels can use this feature to increase their reach and convince strangers to use their premises. When your services are recommended by previous users, it becomes easier to get new customers to book your hotel. Hoteliers can encourage user-generated content creation among their visitors by offering discounts, free services or rewards to willing guests. Asking guests to tag your hotel when they post a picture of themselves in your hotel also goes a long way in getting more visitors. This strategy is simple but effective and leads to more bookings, even in low season.