Hotel Marketing, Google Hotel Ads

5 tips to get your hotel to number one on Google

5 Tipps, um Ihr Hotel auf Platz eins bei Google zu bringen

Introduction

You're probably here for one reason only - how to get your hotel website to the top of the search engines, especially Google. You think it's easy? Are you wrong? Wondering if it's possible? Of course it is!

In order to climb up the Google search rankings for hotels, specific SEO strategies for hotels need to be implemented consistently. This process takes time, money and energy, but the results will be worth it. That's because SEO doesn't work as quickly as other marketing options like social media advertising. It takes a while for the algorithm to adjust to configurations you make, and it takes longer for it to trust you and recommend your website to users.

However, with solid SEO skills, a strategy and patience, it is possible to attract attention from Google. By utilizing SEO for hotels, your website can rank higher and receive more visitors, leading to more bookings.

What is SEO for hotels?

Search engine optimization (SEO), as the name suggests, refers to optimizing websites and blog posts to rank better in search engines. SEO for hotels therefore means that a hotel website is optimized so that it ranks better on Google and other search engines when a term related to hotels is entered.

This involves adhering to white hat SEO strategies for hotels and following SEO tips to increase traffic for your brand. It is a long-term marketing strategy often used by hotel owners to drive traffic to their website and get more bookings. One reason it is widely used is its lasting value, unlike other forms of marketing. This means that a website can stay in the top results for a long time if search engine optimization is done properly, generating consistent and quality traffic for a business.

Our SEO team at EzyHotel are specialists in the field of search engine optimization for hotels and we can help you to be easily found by travelers searching for hotels. Our SEO team has put together these five tips to help you get your website to the top of Google.

Why hotel SEO strategies are important?

Search engine optimization isn't just about writing blog posts and inserting keywords into those posts. It's a mix of content creation and digital marketing that requires a clear strategy to achieve results. Hotel SEO strategies fuel your SEO efforts and ensure that they deliver consistent results.

SEO Tips for Hotels

Here are five SEO tips for hotels looking to optimize their website for a top Google ranking:

  1. Conduct comprehensive keyword research

Keywords are the life of SEO. The right keywords can bring you a huge traffic of high quality and qualified leads, leading to a great return on investment. The wrong keyword, on the other hand, can lead to no results or attract the wrong audience. A successful SEO campaign for hotels starts with understanding what a good keyword is.

What is a good keyword?

A good keyword is specific, not broad, and corresponds to a search view that is relevant to a website's goals. Not every keyword that relates to your website and has a high search volume should be included on your website. The goals of your website should determine choice keywords.

When it comes to narrowing down keywords, you should opt for options that are related to the purpose of your website. Some keywords may have a high search volume but may not bring visitors to your website. An example is the keyword “price calculator for hotels in Zurich”. This keyword could have a monthly search volume of 10,000, but may not bring traffic to your website because Google has a standard calculator for this search query.

Therefore, a careful selection of keywords is required to achieve results for your hotel.

2. Continuously create high-quality content

Google loves fresh content in high quality and quantity. If you regularly feed your website with the latest and updated information, you will be favored by the search engines. An important point about quality content is that you don't spam your articles with keywords. Blog posts, landing pages and articles need to be created by and for humans.

Search engines rank websites higher based on several parameters, including time users spend on your website and number of return visits. By creating content that is engaging, relevant and human-centered, your website visitors will spend more time on your website, which tells search engines about the quality of your website.

Consistent content creation and publishing also encourages search engines to suggest your website more frequently on search results pages. The reason for this is that this represents a certain level of authority and value, and search engines only want to offer their users the best. If you position your hotel website as a valuable resource, you will automatically be ranked higher than your competitors.

google rankings for your hotel

3. Optimieren Sie Ihre Webgeschwindigkeit

Who has ever left a website because it won't load or loading speed was just terrible? This is exactly what happens to your visitors every time your website doesn't load fast enough. If you optimize your hotel website so that it loads quickly, search engines will take notice. Not only will you impress and retain new visitors, but you'll also get search engines to suggest your website to more users. Prioritize the speed of your hotel website. Test and review your loading times regularly to fix any issues that may go unnoticed. Update your websites regularly if necessary to keep loading times as short as possible.

4. Go local

A faster way to the top of Google search results is through local search. Achieve top rankings in your local area by adapting to local SEO for hotels. For example, if your hotel is located in Basel, you should use keywords such as “wellness hotels in Basel” or “top restaurants and spas for connoisseurs in Basel”. Including such keywords in your content and pages will help search engines recognize your hotel as a leading service provider in your area. Another incredible and easy way to appear at the top of Google locally is to create a profile on Google My Business. GMB is a platform created by Google to help businesses with a local audience gain visibility. Setting up a GMB profile takes less than an hour. Register your hotel, fill it out and thoroughly optimize all the details for maximum results. This is local SEO for hotels.

5. Check your website regularly

SEO for hotels is not a one-to-one strategy. It is a long-term alternative and needs to be long-term. Regular testing, analyzing, reporting and updating is required to stay on the top pages and consistently drive traffic to your hotel website. Google changes its algorithms an estimated 600 times a year. You can't afford to stay out of date!

Conclusion

A top ranking in search engines is not a game of chance or coincidence. It requires an understanding and implementation of key SEO strategies for hotels on your website. By improving the usability of your website in terms of quality content, page speed and relevance, you can achieve a high ranking on Google and drive consistent, high-quality traffic to your website.

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