Hotel Management

Stars for your success: What matters in hotel reviews

Worauf es bei Hotelbewertungen ankommt

Not everyone is easily convinced by a text that tells them they are competent, at least not when they first discover you, and even online! Trust in the hospitality industry, especially in terms of quality of service and safety, is waning. To overcome this challenge, an effective approach must be adopted and maintained.

In today's world, where all businesses use the power of the internet to increase their visibility and attract new customers, credibility is a way to stay one step ahead. In this article, you will learn how to increase your hotel's credibility using reviews and thus get more results for your online marketing efforts.

What is the importance of reviews for your hotel?

Whether positive or negative, hotel reviews influence the decision of your website visitors to book your brand's service. A positive, detailed and genuine review can attract thousands of customers to your hotel and hospitality business, while a negative review can discourage interested customers from coming forward. Hotel reviews not only increase your credibility, but also suggest to search engines that your service is trustworthy and can be promoted to more users. An explicitly written comment posted by previous users of your hotel service can put you one step ahead of your competitors. Luckily, we show you hotel review writing templates that you can recommend to your customers and websites where you can post them for maximum reach and visibility.

In heutigen Welt, in der alle Unternehmen die Macht des Internets nutzen, um ihre Sichtbarkeit zu erhöhen und neue Kunden zu gewinnen, ist Glaubwürdigkeit ein Weg, um einen Schritt voraus zu sein. In diesem Artikel erfahren Sie, wie Sie die Glaubwürdigkeit Ihres Hotels mit Hilfe von Bewertungen steigern und so mehr Ergebnisse für Ihre Online-Marketing-Bemühungen erzielen können.

6 hotel review sites for your success

  • Tripadvisor: Tripadvisor is one of the most visited travel and tourism websites in 2024. For agencies interested in long-term trust and building relationships, publishing honest, positive and detailed reviews of your hotel on this platform can make all the difference. Not only will you gain the trust of potential clients, but your website can see a huge influx of visitors by leveraging Tripadvisor's influence. You can also upload your service prices and photos to the platform, so you get not only interested but also pre-qualified prospects. Any hotel looking to grow their business will get a real boost from this incredible review site.
  • Google: Google's marketing solution, Google My Business (GMB), designed primarily for business owners, allows brands to upload simple and important details of their services for internet users to view and purchase their services. Address, photos, contact details, booking form and even a map address are some features that make Google stand out from other hotel review platforms. These features make it easy for you to be seen, heard and found beyond the internet.
  • Expedia: Expedia combines reviews and booking features with its users to not only suggest reliable hotels for visitors but also simplify the booking process with discounts. Some disadvantages of this platform are the user interface, unverified/fake reviews, and minimal hotel details. But the fact is that Expedia is widely used by travelers looking for options for their temporary stay in a new place. Encouraging your past customers to write a review on this simple platform will bring you one step closer to your dream customers and revenue.
  • Hotels .com:Hotels .com is one of the largest platforms for publishing reviews. With thousands of visitors daily and the popular option to reserve accommodation, you can easily be found by hundreds of potential customers and convince them to make your hotel their next temporary stay.
  • Oyster: Looking for the most reliable, honest and authentic review platform? Oyster is loved by everyone! Unbiased reviews from previous users of hotel services make it the first stop for travelers who have previously fallen victim to fake review sites and dishonest opinions. Oyster carefully checks hotels and the comments of their "past customers" to ensure that their visitors only get true and unfiltered reviews. The platform also offers a very user-friendly interface, a variety of options and colorful images that make the selection process a pleasant experience. Associate your website with authenticity and credibility by getting a place on Oysters' website!
  • Travelocity: Travelocity is a great platform to gain reach and get seen by travelers seeking your service. It is a complete website that allows users to plan their entire trip from flights to accommodation. It also offers a wide range of payment options, which makes it popular and loved by tourists. The filter search feature and the general layout of the website make finding temporary accommodation stress-free for users. If you prioritize user convenience and easy navigation, Travelocity is a good platform to let your customers write reviews about your hotel.
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EZY HOTEL HOTEL REVIEWS

3 Tips for Writing Hotel Reviews

Writing a compelling review requires some skills and research. While some reviews are authentic and genuine, they can sound fake if some important factors are not considered and followed. In this section, you will find 3 tips for writing a hotel review that will grab attention and convince readers.

  • Include USP: Even marketers admit that a brand's unique selling proposition (USP) is what sets it apart from other brands. Finding out what makes your hotel stand out from other brands and mentioning it explicitly in the reviews will help convince online customers. It can be a discount, a price cut, free breakfast or lunch, excellent customer service, or a gift for every customer. Whatever it is, encourage your customers to include it in their hotel reviews.
  • Be specific (make it believable): Vague information and general statements do not sound convincing. Instead, they come across as dishonest and fake. Since the internet knows that anyone can write reviews, specific details like the features of the room used, the depth of the pool, and the furniture at the front desk along with their experience with these facilities can make the review credible and compelling. Allow your customers to go into depth in their review and provide the necessary details. As long as it doesn't reveal any sensitive details, you're good to go!
  • Include the reviews too: Nothing is 100% perfect, or at least that's what the internet thinks. This can be a bitter pill to swallow, but it also shows the public the authenticity of your brand and regulates their expectations of your hotel. As the saying goes, "underpromise and overdeliver." When you exceed your visitors' expectations, your trust in your brand increases and you can be sure that you've gained a diehard lover for your hotel!

4 Hotel Review Templates

Here are 3 hotel review templates your customers can use:

  1. It was a (positive adjective) trip. The staff was very (adjective). I highly recommend the hotel. We stayed there for about (number of days). The food was (adjective) and the location is (proximity to a popular stop) to the city center which is very (adjective). We will definitely stay there again and we recommend this place for families."
  2. "Amazing hospitality from (name of hotel) and its staff. Hospitality redefined forever. They provided (adjective) service, (adjective) food, and unique experiences that create lasting memories. It was truly an (adjective) and unforgettable stay, (favorite/helpful staff) is really (adjective). (another favorite staff member) also made sure I had an (adjective) experience."
  3. "I really enjoyed my stay here. (Facility) was (adjective), very (adjective), with a beautiful view of the (nature). Everything was nice and clean. The entire facility is beautiful and the (facility) and (facility) make it a favorite. Also, they have a (helpful, fascinating facility) which is very helpful!"
  4. "The (name of hotel) resort is a good place overall. The place has a chic, modern (facility). It also has a great view. The hotel (facilities) is located in (location). So the customers can (verb) and get great views of the (nature). My hotel room was nice. One small point is that they don't offer (expected features). Even hotels with fewer stars offer this.

By filling in these blanks, you can be sure that you will collect excellent reviews, attract attention and convince undecided buyers to purchase your hotel services!

Conclusion

The importance of reviews in hotel reputation management is huge. By managing reviews effectively, you can increase visibility and gain the trust of online guests. Get ready for massive growth with the power of online reviews!

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