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direct bookings
Back to independence!

How to break free from OTA dependency with your own marketing strategy and generate more direct bookings through your internal booking channels such as a booking engine

Free potential analysis

How Ezy Hotel can support you

You will find out the most important information in this video. Check it out!

5 benefits of Ezy Hotel

Our Service

More direct bookings

We help you generate more direct bookings through your internal booking channels. This has the advantage of increasing your room occupancy and at the same time reducing your commissions.

Less commissions

Our system aims to generate more direct bookings, which in the long term, in addition to higher room occupancy, also generates significant cost savings compared to third-party providers.

Absolute transparency

Through our tracking, you can see exactly how many bookings, revenue, or nights have been generated. Data is the new oil and enables targeted data analysis to build a scalable direct booking system for your hotel business.

Direct contact person

If you have any questions or uncertainties, you can always contact your personal contact person. This simplifies and speeds up the daily communication between your hotel and our agency.

Regular reports

To keep you up to date, we provide you with regular reporting. This way, you always know what the current performance is, what has been optimized, and what the next steps are.

Who is the EzyPerformance System suitable for?

If any of the following points apply to your hotel business, then you are in the right place with us:

High OTA costs
Low room occupancy
Advertising by OTAs on your brand
No time
Lack of transparency in online marketing
No strategy in online marketing

Free potential analysis

What sets us apart

Ezy Hotel is a performance marketing agency that has made it its mission to build successful marketing strategies through targeted data analysis

Excellent expertise

With strategy to success!

As a certified Google Partner & Hotellerie Trusted Consultant, EzyHotel supports hotel businesses in generating more direct bookings through their internal booking channels while reducing dependence on OTA channels. In addition, EzyHotel offers digital services from consulting, planning to implementation of your marketing mix strategy all in one place.

We don't rely on our gut feeling, but only on data, numbers, and facts - Ezy!

Scalability through targeted tracking

Tracking is an important prerequisite for performance marketing performance monitoring. For example, to check the performance of an advertising campaign or the user-friendliness of a website.

By targeted tracking, reservations and buyer behavior can be captured, allowing you to truly maximize the potential of your advertising budget.

Measurable KPIs through the EzyHotel tracking system:

Advertising costs
Advertising revenue / generated revenue through advertising
advertisements
ROAS (Return on Ad Spend)
impressions
clicks
Number of bookings
CPR (Cost per Reach)

How does the collaboration with
us work?

step

free
Initial consultation with
To one of our strategy
consultants.

Step

Potential analysis

Step

Strategy
development

Step

Implementation &
Go-Live

Step

Care and
Reporting

With strategy to success!

We, the team of Ezy Hotel, are a well-coordinated group of marketing experts who help hotel executives to develop an individual and tailored marketing strategy that aims to generate more direct bookings and become independent of online travel agencies.

The foundation of our work is targeted data and performance analysis, which provides you with a clear picture of your ongoing business and helps us develop the right measures for you. Just as unique as your hotel, the strategy should also be tailored specifically to you.

THIS IS WHAT OUR CUSTOMERS SAY

We are thrilled with the professional advice in online marketing. We can highly recommend these guys and will continue to work with this agency in the future.

FAQs

How can I reduce my reliance on third-party booking platforms and increase direct bookings for my hotel?

If you’re seeking ways to decrease your dependence on external booking platforms and boost direct bookings through your own channels, our strategies can help. We provide guidance on developing a marketing strategy tailored to your specific needs.

What are the benefits of using these services?

Our services offer several advantages, including:

More direct bookings: We assist you in driving direct bookings, enhancing room occupancy, and reducing commissions.
Lower costs: Our system aims to generate more direct bookings, leading to long-term cost savings compared to third-party providers.
Enhanced transparency: Through our tracking, you can closely monitor your bookings, revenue, and nights, facilitating data-driven analysis and a scalable direct booking system.
Dedicated support: You’ll have a personal point of contact, simplifying daily communication between your business and our agency.
Regular reporting: We provide regular performance reports, keeping you informed about optimizations and future steps.

Who can benefit from these solutions?

Our strategies are suitable for hotels facing challenges like high costs from external platforms, low occupancy rates, external advertising on your brand, time constraints, a lack of transparency in online marketing, or the absence of a clear online marketing strategy. If any of these situations apply to your business, our services can assist you.

What makes these services unique?

We offer a data-driven approach and industry expertise to help hotels reduce their reliance on third-party platforms. We prioritize data, numbers, and facts to create tailored strategies. Our tracking system allows the measurement of key performance indicators such as costs, revenue, return on ad spend, impressions, clicks, and bookings.