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Increase your bookings with effective TikTok advertising
TikTok has become one of the most popular social media platforms, offering hoteliers the opportunity to reach their target audience in a unique way. With TikTok ads, you can specifically target potential guests and build your brand. Statistics show that 41% of TikTok users are between the ages of 16 and 24, which presents a great opportunity for hotels to reach young audiences. Use our expertise in TikTok advertising to increase your bookings and make your brand known.
A TikTok study shows that one-third of 18- to 24-year-olds use TikTok for travel inspiration.
With Facebook Ads, you become the daily companion of your customers
With more than 2.8 billion users worldwide, Facebook is the largest social media platform and therefore offers enormous potential for advertising. Through targeted audience selection and geographic targeting, you can reach exactly the people who are interested in your hotel. In addition, Facebook Ads is one of the most cost-effective advertising options in online marketing.
According to statistics, bookings generated by Facebook Ads are often made within 48 hours after clicking on the ad.
So, what are you waiting for?
Instagram Ads - more than selfies, influencers, and avocado toast
Instagram is one of the leading social media platforms with over 1 billion active users. With targeted Instagram advertising, you can effectively reach your audience and strengthen your brand. According to statistics, Instagram ads have a higher engagement rate than ads on other platforms. With the ability to use various ad formats such as image, video, carousel, and story ads, you have the opportunity to present your message in a creative and appealing way. Take advantage of Instagram's reach to increase your bookings and stand out from your competitors.
According to a study by Rival IQ, most top hotels on Instagram have a growth rate of 100% or more per year.
LinkedIn ads are aimed at professionals all over the world
LinkedIn is one of the largest professional networking platforms with over 700 million users worldwide. Through targeted advertising campaigns on LinkedIn Ads, you can present your hotel brand to a business audience and build B2B contacts. LinkedIn Ads are particularly effective because they allow you to filter your target audience by job title, company, location, and interests. In addition, LinkedIn Ads offer a high ROI, as statistics show that 80% of B2B leads are generated through LinkedIn. Use the full potential of LinkedIn Ads to increase your hotel bookings and stand out from the competition.
A study by LinkedIn itself found that hoteliers advertising on LinkedIn achieve a 50% higher click-through rate on their ads than in other industries.
We let numbers speak!
A well-planned social media strategy is crucial for hotels as it can enhance guest engagement and strengthen brand awareness. With an increasing number of travelers using social media to plan their trips, optimizing your presence on these platforms can lead to more bookings and improved brand recognition.
Hotels can benefit from utilizing a social media advertising system by reaching potential and existing customers with tailored social media campaigns. This approach helps in promoting hotel services, increasing bookings, and building customer loyalty. It’s a proactive way to harness the power of social media for your hotel’s success.
Hotels should continuously monitor and optimize their social media campaigns to achieve the best Return on Investment (ROI). This involves closely tracking campaign performance and making necessary adjustments in real time. Data-driven approaches ensure that your advertising efforts are efficient and effective.
- TikTok: TikTok offers a unique way to reach younger audiences. With TikTok ads, hotels can target potential guests and build brand recognition among a younger demographic.
- Facebook: With over 2.8 billion users worldwide, Facebook provides a massive potential audience. Targeted advertising can reach people interested in your hotel, and it’s a cost-effective option.
- Instagram: Instagram, with its billion active users, offers higher engagement rates than many other platforms. Various ad formats allow creative and appealing ways to present your message and increase bookings.
- LinkedIn: With over 700 million professional users, LinkedIn Ads can help hotels reach a business audience. It offers precise targeting options and has a high ROI for B2B leads.