More guests in October: How wellness hotels improve their rankings with Google Trends

Introduction

At Ezy Hotel, we know how important it is to stay ahead of online search trends, especially in the hotel industry. One of the best ways to reduce your reliance on online travel agencies (OTAs) and drive more direct bookings is to improve your website’s ranking for popular keywords. In this case study, we’ll show you how to use Google Trends data for the wellness industry, especially in October when these searches peak.

Background

The wellness travel industry is growing steadily, especially in countries such as Switzerland and the Black Forest. By analyzing Google Trends, we have identified three important search terms that are growing strongly in October:

These keywords regularly peak in searches in the fall, with October being the most important month for wellness-related searches. Below we explain each keyword and why they are important for your wellness hotel.

Be discovered by thousands of potential
hotel guests

Move to the first pages of Google search results with a well-executed SEO plan. Our SEO agency at EzyHotel performs strategic SEO for hotels and makes you discoverable for your potential hotel visitors. We help you go from an unknown place on the internet to a popular place suggested by search engines for your next customers. Take the first step towards growing your hotel business by contacting us now!

Kostenloses Erstegespräch

Why rank for “Wellness Switzerland”?

The demand for wellness in Switzerland

The term “Wellness Switzerland” shows that there is a general interest in wellness experiences throughout Switzerland. The country is known for its beautiful nature and high-quality spa destinations, so this keyword appeals to both local and international tourists looking for wellness retreats, spa resorts and relaxing experiences in Switzerland.

Seasonal popularity in October

October is when people start planning their fall and winter vacations, and searches for wellness destinations increase as travelers look to relax before the holiday season. If you rank for “wellness Switzerland”, you can catch a lot of traffic from wellness seekers exploring different destinations in Switzerland. Hotels that rank well for this keyword are likely to receive traffic from people at the beginning of their search journey.

Competitive advantage

The ranking for “Wellness Switzerland” not only positions your hotel as a top wellness spot, but also helps you reach a wider audience, including those who may not yet have a specific city in mind but are looking for quality wellness experiences across the country.

Why rank for “Wellness Hotel Switzerland”?

Targeted search for hotels

In contrast to the broader “Wellness Switzerland”, the keyword “Wellness Hotel Switzerland” is aimed at people who are specifically looking for accommodation that focuses on wellness. These are travelers who already know they want to stay at a wellness hotel and are likely closer to booking.

Opportunity for direct bookings

Since “wellness hotel Switzerland” is a targeted search term, travelers often look for a hotel comparison or want to book directly. If your hotel appears high up in this search, it becomes an attractive option for these travelers. This means that you will not only attract visitors, but also receive more direct bookings.

Differentiation from OTAs

While OTAs typically dominate search results for hotel-related queries, ranking your website for “Wellness Hotel Switzerland” will ensure that your hotel appears higher in organic results. This helps to reduce your reliance on OTAs and increases the chances of guests booking directly through your website, avoiding you paying commission fees.

Why rank for “Wellness Black Forest”?

The attraction of the Black Forest for wellness travelers

The keyword “Wellness Schwarzwald” focuses on the Black Forest, which is a popular destination for wellness enthusiasts. Known for its tranquil landscapes, natural thermal springs and traditional spa culture, the Black Forest is an ideal location for those seeking a calming wellness break.

Seasonal travel patterns

Searches for “wellness Black Forest” peak in October as travelers look to book fall and winter wellness retreats. If you rank for this keyword, your hotel can attract wellness tourists who are specifically interested in the Black Forest region. These travelers are often looking for unique wellness experiences such as spa stays or forest bathing and tend to stay longer due to the charm of the region.

High conversion rate

Since this keyword is focused on a specific location, ranking well for “Wellness Schwarzwald” means you’ll catch targeted traffic from travelers who have already decided to visit the region. This makes it easier to convert visitors into direct bookings, as they have already decided to visit the Black Forest and are just looking for the right wellness hotel.

The problem: High OTA commissions

Many hotels, especially wellness retreats, rely heavily on OTAs to generate bookings. However, this leads to high commission costs and lower profit margins. By not ranking for these popular keywords, hotels are missing out on direct booking opportunities during a time of high demand.

The solution: Targeted SEO with Google Trends Insights

Using the Google Trends tool, we found that the search volume for the above keywords peaks in October.This provides a great opportunity for wellness hotels to adapt their content, landing pages and SEO strategies to capitalize on these trends and rank higher in organic search results.The advantage? Less reliance on OTAs and more direct bookings through your website.

How we can help you rank

At Ezy Hotel, we specialize in improving your website’s SEO so that it ranks for valuable keywords like these. Our process includes:

The result: More direct bookings By ranking better for search terms such as “wellness Switzerland”, “wellness hotel Switzerland” and “wellness Black Forest”, your website can attract more visitors from search engines. This traffic is more likely to convert into direct bookings, which helps you reduce the costs you normally pay to OTAs.Another advantage is that this strategy is very long term, as once you have achieved better visibility via search engines, it will continuously ensure a sustainable increase in bookings.