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More guests in December: How spa hotels increase their visibility with Google Trends

Introduction

December is ideal for attracting visitors looking for relaxation – whether it’s to wind down from the year or as a fresh start to the new one. With optimized content for keywords such as “spa schweiz”, “spa hotel schweiz” and “spa zürich”, you can increase your visibility, reduce reliance on OTAs and encourage direct bookings.

Ezy Hotel offers seasonal SEO strategies including keyword research, on-page optimization, technical SEO and content creation to target guests interested in wellness. Use the cold season to position your website as the leading wellness resource in Switzerland.

Luxurious spa in Switzerland with relaxation facilities - Spa Schweiz
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Why rank for spa keywords in December?

Ranking for spa-related keywords in December allows you to reach a target audience that is actively looking for relaxation. Terms such as “spa switzerland,” “spa hotel switzerland,” and “spa zurich” attract users who are interested in high-quality wellness experiences.This target group often consists of affluent guests who are willing to invest in premium experiences.
The advantages of keyword optimization:

  • Spa Switzerland
  • Spa Hotel Switzerland
  • Spa Zurich

Ranking for spa-related keywords in December provides a valuable opportunity to target guests who are actively looking for relaxation and premium wellness experiences. Keywords such as “spa schweiz”, “spa hotel schweiz” and “spa zürich” attract targeted users who are willing to invest in premium experiences.

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Move to the first pages of Google search results with a well-executed SEO plan. Our SEO agency at EzyHotel performs strategic SEO for hotels and makes you discoverable for your potential hotel visitors. We help you go from an unknown place on the internet to a popular place suggested by search engines for your next customers. Take the first step towards growing your hotel business by contacting us now!

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Seasonal peaks for “spa” search queries in December

According to Google Trends, spa keywords see a significant increase in December. People are looking for ways to relax, especially after the hustle and bustle of the holidays.This month provides an ideal opportunity to reach users with seasonal content and lead directly to bookings.

Reasons for the increase in search queries:

  1. Winter retreat: The cold season awakens the need for warmth, relaxation and recuperation in many people. Spas offer the perfect ambience for this.
  2. Holidays and gifts: Wellness experiences and spa vouchers are popular gift ideas that are often sought after in December.
  3. New Year’s resolutions: Many people make plans in December to start the new year relaxed and rejuvenated – ideal for spa offers.

Well-optimized content ensures that your website reaches these users and provides them with the information they need to make a booking.

Competitive Advatages

Targeted spa destinations in Switzerland

A well-thought-out keyword strategy allows you to highlight specific spa destinations in Switzerland.

With Ezy Hotel, you can rank specifically for terms like “spa schweiz,” “spa hotel schweiz,” and “spa zürich” and position your website as a central resource for travelers looking for the best spa experiences.

Spa Switzerland

The interest in “spa schweiz” shows that relaxation and wellness are in high demand throughout Switzerland. This keyword offers the opportunity to target users who are looking for the best spa regions, hotels or experiences in the country.

Benefit: Optimizing for “spa schweiz” helps to reach a broad audience looking for comprehensive information on wellness offers and leads to targeted referrals to individual regions or spa hotels.

Competitive Advatages
Serene wellness area with candles and hot tubs - Wellness Schweiz

Spa Hotel Switzerland

The combination of wellness and premium accommodation makes spa hotels in Switzerland particularly attractive.Keywords such as “spa hotel schweiz” attract users who are not only looking for relaxation but also an exclusive hotel experience.
Benefit:With targeted content on “spa hotel schweiz”, you can appeal to an affluent target group that is willing to invest in luxurious wellness stays. Your website becomes the place to go for high-quality hotel and spa recommendations.

Spa Zurich

As a metropolis of relaxation, Zurich offers first-class spa experiences in an urban atmosphere. Keywords such as “spa zürich” appeal specifically to guests looking for relaxation in the city, whether for a short trip or a break from everyday life.
Benefits:Content on “spa zürich” positions your website as a source of information for wellness offers in the city and attracts users who are looking for specific spa destinations or hotel experiences.

Cityscape of Zurich with luxury spa amenities nearby - Spa Zürich
Modern spa treatment room in a Swiss luxury hotel - Spa Schweiz experience

Spa: The key to more direct bookings

Switzerland is known worldwide for its high-quality spa offerings.Keywords such as “spa schweiz” or “luxury spa zurich” allow you to target a wide audience and position your brand as a leading resource for spa experiences.

How can you benefit from this?

  • Higher traffic: General keywords attract a broad audience looking for spa services.
  • Stronger brand loyalty: With informative content that highlights your spa offerings, you’ll strengthen potential guests’ loyalty to your brand.

Best practices for the placement of keywords

To maximize the impact of keywords, you should place them in strategic locations on your website:

  • Headings: Use location-specific keywords such as “Spa Zurich” in H1 and H2 tags.
  • Text content: Integrate keywords such as “Spa Switzerland” naturally into your text without keyword stuffing.
  • Image alt tags: Descriptive alt tags such as “Wellness at Spa Hotel Switzerland” increase visibility in the image search.
  • Meta descriptions: Use keywords to increase the click-through rate in search engines.
Wie Ezy Hotel Ihnen helfen kann, für Ski-Keywords zu ranken
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The problem: Limited visibility for spa search queries

Many websites are missing out on valuable opportunities by not optimizing for seasonal spa-related keywords. This results in users migrating to OTAs or competitors, even though your offers could be perfectly tailored to their needs.

The solution: Seasonal keyword optimization with a focus on wellness

By using Google Trends, you can target seasonal keywords to generate more traffic and direct bookings.Content that is tailored to the needs of users significantly increases the engagement rate and conversion rate.

Die Lösung: Saisonale Keyword-Optimierung mit Fokus auf „Ski“-Destinationen
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How we can help you rank

At Ezy Hotel, we specialize in improving your website’s SEO so that it ranks for valuable keywords like these.Our process includes:

  • Keyword research & strategy: We focus on the most profitable keywords using trend data.
  • On-page optimization: We optimize the content of your website with these keywords to improve your visibility.
  • Backlink building & outreach: We increase the authority of your website through high-quality backlinks.
  • Content marketing: We create targeted blogs, landing pages and resources that appeal to wellness travelers.

The result: More direct bookings A better ranking for search terms such as “spa Switzerland”, “spa hotel Switzerland” and “spa Zurich” attracts more visitors from search engines to your website. This targeted traffic leads to higher direct bookings and at the same time reduces dependence on OTAs and their commissions.An additional advantage: this strategy has a long-term effect. Once visibility in the search results has been achieved, it ensures more bookings and continuous growth in the long term.

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Voices & stories

FREQUENTLY ASKED QUESTIONS

October saw an increase in wellness-related searches as people plan fall and winter vacations. This makes the month an ideal time to target wellness searchers.

The most important keywords are “wellness Switzerland”, “wellness hotel Switzerland” and “wellness Black Forest”, all of which reach a peak volume of search queries in October.

It attracts both local and international wellness travelers looking for experiences in Switzerland and provides broad visibility for your hotel.

It appeals to travelers who are specifically looking for wellness accommodations and brings highly intentional visitors who are likely to book directly.

It attracts visitors who are interested in the unique wellness experiences in the Black Forest, especially during the October search peak.

Google Trends helps to find out when searches for key terms are at their highest. This allows hotels to optimize their content and attract more direct bookings.

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