Was ist Hotelmarketing und warum ist es wichtig für mein Hotel?

Hotelmarketing umfasst alle Maßnahmen, um Ihr Hotel bekannter zu machen, Gäste anzuziehen und Buchungen zu steigern. Es ist entscheidend, um in der heutigen digitalen Welt sichtbar zu bleiben, sich von der Konkurrenz abzuheben und langfristigen Erfolg sicherzustellen. EzyHotel.ch unterstützt Sie dabei, Ihre Hotelmarke erfolgreich aufzubauen und Ihre Auslastung zu maximieren.

Wie kann ich sicherstellen, dass mein Hotel bei Google ganz oben erscheint, wenn jemand nach "Hotels in [Ort]" sucht?

Durch gezielte Suchmaschinenoptimierung (SEO) können wir Ihr Hotel für relevante Suchanfragen optimieren. Mittels Keyword-Recherche, On-Page-Optimierung und Linkbuilding verbessern wir Ihr Google-Ranking. Zusätzlich setzen wir auf lokale SEO-Maßnahmen, um Ihre Sichtbarkeit in der Region zu steigern.

Wie kann ich negative Bewertungen auf Google und TripAdvisor schnell und effektiv beantworten?

Unser Reputationsmanagement beinhaltet die aktive Überwachung Ihrer Online-Bewertungen. Bei negativen Bewertungen entwickeln wir gemeinsam eine angemessene Antwortstrategie, um Ihre Reputation zu schützen. Zudem erarbeiten wir Maßnahmen, um die Anzahl positiver Bewertungen zu erhöhen.

Welche Social-Media-Kanäle sind für kleine Hotels am wichtigsten?

Die optimalen Social-Media-Kanäle hängen von Ihrer Zielgruppe ab. Typischerweise eignen sich Instagram und Facebook gut für die visuelle Präsentation Ihres Hotels. Plattformen wie TripAdvisor und Google My Business sind für Bewertungen und lokale Präsenz essenziell. EzyHotel.ch unterstützt Sie bei der Auswahl der richtigen Kanäle und der Umsetzung einer effektiven Strategie.

Wie kann ich sicherstellen, dass meine Newsletter nicht als Spam markiert werden?

Unser Newsletter-System erfüllt höchste Standards, um Spam-Markierungen zu vermeiden. Durch personalisierte Inhalte, Double-Opt-In-Verfahren und regelmäßige Datenpflege gewährleisten wir eine hohe Zustellbarkeit.

Warum sollte ich mich für EzyHotel.ch entscheiden, wenn es so viele andere Marketingagenturen gibt?

Ezy Hotel zeichnet sich durch umfassendes Hotelmarketing-Know-how, eine starke Fokussierung auf digitale Lösungen und eine persönliche Betreuung aus. Wir verstehen die spezifischen Herausforderungen der Hotellerie und entwickeln maßgeschneiderte Strategien für Ihren Erfolg.

Easter 2025 Switzerland – How Hotels Can Benefit

Introduction

Easter 2025 is just around the corner, and in Switzerland, this means a major holiday weekend that attracts families, couples, adventurers, and international tourists alike. With Good Friday on April 18, Easter Sunday on April 20, and Easter Monday on April 21, it will be a long weekend that people use to travel, relax, and enjoy the first rays of spring sunshine or the last snowflakes. For hoteliers, restaurateurs, and everyone in the tourism industry, this is THE opportunity to attract guests, fill rooms, and increase revenue. But here’s the thing: without a well-thought-out and early marketing strategy, this potential remains untapped, and the competition grabs the bookings. This guide shows how hotels can make the most of Easter 2025 with SEO, social media, and more.

Easter 2025 in Switzerland – A Special Experience

Easter 2025 in Switzerland is more than just a holiday – it is an experience that unites tradition, spring, and a passion for travel. In cities like Zurich, Lucerne, and Bern, the streets come to life with Easter markets, colorful egg hunts, and cozy Easter brunches, while alpine regions like Zermatt or Davos combine the last ski days with a festive atmosphere. Families pack up their children to search for Easter nests, couples plan romantic getaways to picturesque cities or the countryside, and visitors from Germany, France, or Italy hop across the border because Switzerland is so close yet so unique. It is a time full of life – the first flowers bloom, the mountains still sparkle with snow, and Swiss hospitality invites everyone to enjoy it all. Hotels that understand this and position themselves wisely can ride this wave of enthusiasm and fill their rooms.

Why is this so important?

Easter is the perfect occasion for short getaways. The school holidays in many cantons (often mid-April) and the long weekend make it peak season for spontaneous trips. According to Switzerland Tourism, overnight stays increase every year in spring, and with Easter falling on April 20, 2025 – late enough for mild weather but early enough for snow in higher elevations – demand will explode. Hotels must act now to be visible when the planning starts.

The Most Important Easter Events in 2025

Easter in Switzerland is diverse, and every region has its own charm. Here are the highlights that hotels can take advantage of:

Easter in Zurich (April 18–21, 2025): Zurich becomes a hotspot for city dwellers and families. Easter markets by Lake Zurich offer handicrafts and delicacies, while cafés and restaurants attract visitors with Easter brunches – think fresh bread, eggs, and regional cheeses. Children run through parks for organized egg hunts, and the mild spring weather invites people for strolls along the Limmat River. Hotels could offer packages with brunch tickets or city tours.
Easter in Lucerne (April 18–21, 2025): Lucerne combines tradition with nature. On Good Friday, processions move through the old town, while Easter markets on Lake Lucerne attract visitors. Families take trips to Mount Pilatus or Mount Rigi – hiking trails are already open, and the views are stunning. Hotels can offer hiking or boat tour packages to extend guests’ stays.
Easter in the Alps (April 18–21, 2025): In Zermatt, Davos, or St. Moritz, there is still snow for skiers, while Easter events such as egg hunts in the snow or après-ski with Easter flair create a festive atmosphere. The “Cuckoo” tradition, where children search for hidden eggs, is a hit. Hotels could bundle ski passes with Easter surprises – such as a free glass of mulled wine.
Easter in Bern (April 18–21, 2025): The capital shines with Easter markets in the UNESCO-listed old town. Historic inns serve Easter brunches with Rösti and ham, and the Bear Park offers relaxed walks along the Aare River. Hotels could score with “Bern Experience” packages, including market visits or museum discounts.

The long weekend transforms cities and mountains into destinations full of activity. Hotels can collaborate with local partners – such as market organizers or ski lift operators – to attract guests with offers like “Stay 3 nights, Easter brunch included.” The mix of culture, nature, and the last winter sports make Easter 2025 irresistible.

Be discovered by thousands of potential hotel guests

Move to the first pages of Google search results with a well-executed SEO plan. Our SEO agency at EzyHotel performs strategic SEO for hotels and makes you discoverable for your potential hotel visitors. We help you go from an unknown place on the internet to a popular place suggested by search engines for your next customers. Take the first step towards growing your hotel business by contacting us now!

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These Keywords Are Currently Trending on Google Trends

People start searching for Easter months in advance – and these keywords are rising in volume, according to Google Trends:

Easter 2025: The main keyword that gains significance from January 2025. Those who optimize their content now will appear in search results when demand spikes in March.
Easter Switzerland: Perfect for international guests from Germany or France who want to experience Easter here. Blogs about traditions like the “Easter Bunny” or regional events bring more readers to your website.
Easter holidays Switzerland: Families with school-age children search for this to plan their vacations – often in mid-April. Child-friendly offers such as egg hunts or craft workshops are key here.
Hotel Easter Switzerland: A direct keyword for people looking to book a room for the weekend. Special offers like “Easter Special” with breakfast increase clicks on your website.
Easter vacation Switzerland: A broader term for short trips. Packages with spring themes – e.g., hikes or city experiences – work well.

Hotels can stand out online with these keywords. Tools like Google Trends or Ubersuggest show that similar terms (“Easter Switzerland hotel”) are also increasing among English speakers. Regular analysis – e.g., monthly – helps adjust strategy if new trends like “Easter Alps” emerge.

Keyword Strategies in Detail

EzyHotel shows how hotels can stay ahead with Easter 2025, Easter Switzerland, Easter holidays Switzerland, Hotel Easter Switzerland, and Easter vacation Switzerland – using SEO, ads, emails, and more.

Easter 2025

The keyword for active planners. A landing page with Easter information – e.g., event dates, weather tips and discounts such as “10% off for bookings by April” attracts guests. Social ads on Facebook with “Spring in Switzerland” images and emails to loyal customers with “Your Easter deal” reinforce the campaign. Blogs like “Top 5 Easter Events 2025” bring traffic, and short videos of Easter markets keep visitors engaged.

Easter Switzerland

For broader searches about Easter in Switzerland. Blogs about regional highlights – e.g., “Why Lucerne Rocks at Easter” – and collaborations with MySwitzerland.com increase reach. English, French, or German content targets international audiences. Influencers from Munich or Paris could promote “Easter in Switzerland” – e.g., with a market visit in Bern.

Die Lösung: Saisonale Keyword-Optimierung mit Fokus auf „Ski“-Destinationen

Easter Holidays Switzerland

Focusing on families. Promote egg hunts or ski courses for kids – e.g., “Family Easter in Zermatt.” Influencers with children could create videos, and offers like “Kids up to 12 stay free” attract parents.

Hotel Easter Switzerland

For booking-ready users. Google Ads with “Hotel Easter Switzerland – Save Now” and landing pages with virtual tours or reviews (“5 stars for our Easter brunch!”) build trust. Booking widgets simplify reservations, and early bird discounts – e.g., “15% off until March 15” – increase guests.

Social Media Marketing for Easter 2025

Social media makes Easter 2025 tangible. Instagram showcases spring sunshine over the Alps or colorful Easter eggs, TikTok features short clips of egg hunts or processions, and Facebook is ideal for event announcements such as “Easter Brunch at Hotel X.” Hashtags like #Easter2025, #EasterSwitzerland, or #SwitzerlandEaster increase reach. Reels featuring “A Day in Zurich at Easter” or influencers testing an Easter package (e.g., “I love the brunch here!”) attract likes and shares. Live streams from markets or ski resorts provide a real-time experience.

Example: A hotel in Lucerne could post a reel showing children searching for Easter eggs by the lake, with the text “Book Easter with us!” In just 10–15 seconds, this reaches many young parents at a low cost. Collaborating with local influencers – for instance, someone with 5,000 followers in Bern – may cost around 200 CHF but increases reach and trust.

Google Ads Strategies for Easter 2025

Google Ads captures searchers at the right moment. Keywords like “Hotel Easter Switzerland” or “Easter Holidays Switzerland” target people currently planning their trips. Ads such as “Easter in Switzerland – 20% Off” or “3 Nights, Brunch Included” attract clicks.

Budget tip: Invest 100 CHF in March/April on top keywords to generate 50–200 clicks. With a 5% conversion rate, this results in 2–10 bookings. Remarketing displays ads to users who have already visited your website – for example, “Still haven’t booked? Your Easter deal is waiting!” This brings hesitant visitors back.

SEO Optimization for Maximum Visibility

SEO is a long-term strategy. Incorporate keywords like “Easter 2025” in titles, headlines, and content – for example, “Easter 2025: Your Hotel in Zurich.” Fast-loading websites (under 3 seconds) and mobile-friendly designs are essential, as 60% of searches come from mobile devices.

Links from tourism blogs or MySwitzerland help strengthen your site’s authority. Structured data (Schema Markup) tells Google, “Here are our Easter offers,” making your listing more visible in rich snippets.

Example: A hotel in Davos could rank for “Easter Ski Package” and appear directly in search results.

Email Marketing for Direct Customer Engagement

Emails inspire guests. A newsletter in March with “Easter 2025 – Book Now, Save 15%” and images of spring or snow drives bookings. Subject lines like “Your Easter Vacation Awaits!” or “Spring in Switzerland” open doors, and a clear “Book Now” button makes it easy.

Example: A hotel in Bern sends 1,000 emails, 20% open them, 5% click – that’s 10 potential bookings with little effort.